Roche Diagnostics India Pvt. Ltd. , a 100 percent subsidiary of F Hoffman La Roche Ltd- Switzerland based healthcare group, is entering the Rural India through Public-Private Partnership route. India’s largest diagnostics company, Roche is partnering several state governments to tap the untapped markets in semi-urban as well as rural areas. This initiative is not very new to the industry as several healthcare groups like Wockhardt Hospitals Ltd., Max Healthcare Ltd, Apollo Healthcare, etc have already put their foot forward in partnerships with municipal hospitals and state hospitals. In this case, investment would come both  from the Company as well as concerned states for products sourcing and infrastructure.

The initiative is taken up keeping in mind the future of offering healthcare services where healthcare companies are looking to take full care of patients thereby meeting their overall requirements.Roche Diagnostics India Ltd. is already in talks with various state government to provide required infrastructure and to offer unending support to make this movement in Rural India happen. According to the Company official, most of the state authorities did show some hesitancy to come forward and provide the necessary support. He continued, it is a tedious process to get the proposal sanctioned from various state departments. But now he is hopeful of taking this to the next level.

The Company would be installing some of the modern diagnostic devices, for instance, “near patient testing” machines which can provide instant output of diagnosis. These machines come with price in the range starting from Rs. 40,000 to more than Rs. 3.5 lakhs per unit. The major offering would include cardiac makers, clinical chemistry, blood gas and coagulation. A physician would be in a position to perform almost 17 tests to check symptoms related to above solutions.

Through this initiative, Roche Diagnostics India Ltd. has highlighted their image of being the innovator in healthcare. This might be the alarming signal to those healthcare companies who are just talking about Rural India in their future plans but not acting smartly.

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This entry was posted on Saturday, January 23rd, 2010 at 12:33 pm and is filed under Rural Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.