How often do you see a rural person talking on mobile? Isn’t it a rare site? But looking at the way, telcos are entering into rural market, those days are not far away when you see everybody in rural India is doing chit-chat on mobiles.

The folk in Rural villages,Puliyampatti and Nambiyar,of Coimbatore will shortly going to hear the tones of mobiles as AIRTEL, a leading telecom service provider, is launching several Handset Bundle Offer Van (HBO Van) so as to extend its various services to Rural Masses.

This initiative is one of the latest offerings of Airtel in Rural India. It aims to further grip their existing presence in villages by offering benefits like pre-paid pack of Rs. 30 for lifetime validity.

Airtel has been setting new industry benchmarks in terms of customers and network expansion every single month. It is one such initiative to expand its network in Tamil Nadu where it has more than 8,700 towers which covers almost 95% of the state population.

The Bharti’s flagship company has been doing several strategic tie up with companies to have strong presence not only in Urban India but also in Rural India. In order to provide tailor made services to farmers in Rural market, the Company has entered into a partnership with IFFCO. Through this partnership, the Company has been able to provide Unique Value Added Service (VAS) platform.

VAS platform will provide wide variety of opportunities to farmers and rural people to not only use Mobile but eventually will help them in socio-economic development. The major offerings include voice messages related to mandi prices, farming techniques, dairy farming, animal husbandry, weather forecasts, rural health initiatives and fertilizer availability.

Time and time again, major players of several industries are making their move into the Rural Market and they are not only entrying but going quite aggressively in tapping the untapped segment. It seems Sun is rising again in Rural India !!

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This entry was posted on Wednesday, December 2nd, 2009 at 10:54 am and is filed under Rural Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.