The moment I heard about the IRNA initiative to focus on the life of Indian farmers, I thought ….. this is what I should aim for in near future, isn’t it? The concept looks a small step but looking at the long term potential, it is going to earn future rewards not only for IRNA but also for poor people in Rural India.

Indian Rural News Agency (IRNA), a news agency was launched on 14 September 2008, and it is going to cover not only the good times of rural poor but also the hardtimes.  It would not only give the current situation of Indian farmers but would also find ways to help poor people out of their difficult times.

One of the senior journalists opined that presently only 20 percent of the total news is on rural consumers whereas it should be nearly 50 percent. There was the opening ceremony for IRNA and several renowned journalists likes Surendra Dubey,  Suresh Bahadur Singh, Raveendra Singh, Pramod Goswami, Yogesh Mishra welcomed this concept.

All are agreed to the point that agricultural land should not be the victim of Special Economic Zones (SEZs) and middlemen should be kept apart from agricultural trade.

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This entry was posted on Friday, November 13th, 2009 at 10:06 am and is filed under Rural Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.