When I type “Rural India” in Google search engine, hell lot of links pop-up, amongst them one of the neglected links is of www.indiarural.org of India Rural Development Fund (IRDF). Is the work of IRDF neglected in the same way as our Rural India? Why organization like IRDF who have different focus, different motive are not [...]

After performing exceptionally well in Insurance for the last 3 years in the urban market, ADA group is now planning to enter into Rural India through life insurance policies. Reliance Life Insurance is looking at more than Rs.500 Cr business from Rural India in next three years. Seeing their current level of Rs. 10 Cr [...]

The moment I heard about the IRNA initiative to focus on the life of Indian farmers, I thought ….. this is what I should aim for in near future, isn’t it? The concept looks a small step but looking at the long term potential, it is going to earn future rewards not only for IRNA [...]

Rural Market in India offers a tremendous scope to Insurance players to flourish in such a huge market. No doubt that it is just a matter of time, when every other corporate would be eyeing this untapped market. The last fiscal has not been fruitful for several industries including Insurance as well. The hard times [...]

Taking forward its successful portfolio of small cars in Rural India, Maruti Suzuki is planning to double its outlets in two years down the line from 231 to more than 450 outlets. This will take the overall figure of outlets in the country to almost 1,000 from the current 680 odd dealerships. Maruti has rightly sensed [...]