Economic crises that the American people are facing and the entire world in general, a strong review of rural policy makers over the future economic status of the rural region is strongly recommended. The reason being, the rural businesses have few sources of capital compared to the urban markets. A survey conducted by the “federal [...]

Today, the main industries that are targeting the rural market are FMCG, Agriculture and infrastructure development. The reason for this is the unbalanced growth that has been seen in almost all of the global rural markets recently. These markets are growing but need a lot of guidelines and financial & strategic support which is provided [...]

Tourism has become synonymous with big city attractions . More and more people than ever before land at big glittering airports and spend most of their time in yet another big city. But is that all there is to tourism ? One way of exploring the heart of a country is to try and spend [...]

Every Company whether domestic or MNC know the fact that Rural Consumers are hard to understand. It is always difficult to get access to rural consumers due to several issues related to rural market. The major problem which causes headache to each and every Rural Market Strategist is the Communication with Rural Consumers. No doubt that every single [...]

Its a another day for a Corporate powerhouse to enter rural market and Guess what…Haier Group, parent of Qingdao Haier and Haier Electronics, has entered into rural market for not selling their own products but to sell GE appliances. The reknowned Chinese appliance maker is going to jointly sell GE appliances, confirmed Mr. Yang Mianmian, President of Haier Group. The [...]

Roche Diagnostics India Pvt. Ltd. , a 100 percent subsidiary of F Hoffman La Roche Ltd- Switzerland based healthcare group, is entering the Rural India through Public-Private Partnership route. India’s largest diagnostics company, Roche is partnering several state governments to tap the untapped markets in semi-urban as well as rural areas. This initiative is not [...]

Is this the time to look back and see what ‘Project Shakti’ has achieved so far? For HUL, the FMCG giant, there is always a pride in seeing the progress which ‘Project Shakti’ haS shown in past few years. The mission of reaching out to each and every rural consumer through Project Shakti was looking like [...]

Rural India could prove to be a niche which World Tourism is looking for. It has much more to offer to Indian tourism due to its rich tradition of arts, culture and crafts. There is a need to market the concept of Rural Tourism in a way which can attract the foreign tourists who believe [...]

Good to see, one more institution coming forward to help poor rural farmers. This time, it is Housing Finance major HDFC Ltd. who is targeting the rural segment by offering credit facilities to farmers belonging to middle income group and traders. This loan is given against the properties which can be mortgaged. HDFC Ltd is getting [...]

How often do you see a rural person talking on mobile? Isn’t it a rare site? But looking at the way, telcos are entering into rural market, those days are not far away when you see everybody in rural India is doing chit-chat on mobiles. The folk in Rural villages,Puliyampatti and Nambiyar,of Coimbatore will shortly going [...]